Speakers
Maria Mandel
Partner, Executive Director of Digital Innovation
OgilvyInteractive Digital Innovation
Maria is currently Partner, Executive Director of Digital Innovation at Ogilvy Interactive. She consults across the Ogilvy group on emerging communication platforms such as broadband, wireless, gaming, digital out-of-home advertising and interactive TV.
Prior to joining Ogilvy, Maria was VP - Director of Interactive Services at Draft where she oversaw clients such as Unilever, Jose Cuervo International, AARP/UHG and Johnson & Johnson. She joined Draft after they acquired the interactive group from Lowe Worldwide. At Lowe, Maria was a VP-Account Director and led interactive advertising initiatives for Unilever, Lego, RCN, DirectHit.com, and RCA.
Her client-side experience includes brand management at Kraft where she oversaw several brands under the Maxwell House portfolio. Previous to her experience at Kraft, she was also the Founder and President and of Market-Strat, a Philadelphia based advertising agency with clients that included AT&T, Dow Jones & Company, Kellogg’s USA, and Citibank.
Maria has received over twenty-five industry awards including three Echo awards and seven Caples. Maria is an adjunct professor of marketing at NYU’s Stern Business School where she teaches a course in integrated marketing communications. She is a graduate of the University of Pennsylvania's Wharton Business School.
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Speakers and Topics That Matter
The Summit on Intellectual Property and Digital Media is proud to host speakers from all sides of the featured issues. Cable programmers, legal experts, systems operators, and academics come together to inform our discussions and generate new understanding.
Sessions at the Summit will include: Consumer Behavior in a Digital World, Current Legal and Regulatory Landscape, Technological Change and New Business Models, and Digital Rights Management.
